Few things can tell a community’s story better than its business residents’ insights. This is why we created the “Why Midlothian?” series.
In this series, Midlothian companies share their experiences, observations and impressions about why Midlothian has proven a great fit for their business needs. We hope their stories will inspire you to consider how you can make something great with us in Midlothian.
A Conversation With … Jory McDaniel, Owner, Texas Ace Heating & Air, Midlothian, TX
He calls himself a “jeans, boots and ball cap kind of guy.” He answers his phone with “UGotEm.” But don’t be fooled by his easy demeanor and friendly Lone Star disposition.
As owner of Midlothian-based Texas Ace Heating & Air, Jory McDaniel works from sunup to sundown, and often during the darkest hours in between. His incessant quest for ideas on how to do things even better is inspiring and his energy is infectious.
McDaniel launched Texas Ace Heating & Air in April 2012, and in the five years since, the HVAC company has grown exponentially.
While Texas Ace’s reach extends throughout the Dallas-Fort Worth metro, it has also expanded into Oklahoma, Kansas and Louisiana. McDaniel’s projects range from residential homes, multi-family complexes and industrial plants to Planet Fitness facilities, assisted living housing, 15-story buildings … and much more.
McDaniel attributes his company’s success to his supportive family, dedicated employees, the Midlothian community, and a business system defined by honesty, integrity, hard work, unrivaled customer service and some very popular Texas Ace ball caps that McDaniel generously hands out.
The vivacious entrepreneur often says he is rewriting the book on how business gets done. And it seems like he might be doing just that.
With 50 employees – 130 with subcontractors – McDaniel’s workplace feels more like a harbor of one big happy family than simple office space. Positivity reigns, efficiency is obvious, flexibility is a given and the phone never stops ringing.
Testament to McDaniel’s efforts, his company has won numerous awards over the past five years. Most recently, in April 2017, Texas Ace received the Dave Lennox Circle of Excellence Award which recognizes the nation’s top 50 Lennox Industries dealers for sales and service excellence.
McDaniel’s staff includes one of the top Lennox sales associates in Texas as well as seven employees who each hold a Texas HVAC contractor’s license. With a can-do attitude and an unwavering commitment to customer satisfaction, Texas Ace is forging relationships with homeowners, homebuilders, businesses, developers and industrial firms.
But while the company is on the fast track, McDaniel says he will never trade quality for quantity.
“We hit home runs here every day,” says McDaniel. “Every time the phone rings, it could be something big. Some companies may be bigger, but we are better.”
For more information, visit texasacehvac.com.
Midlothian Economic Development: Please share a little background on Texas Ace?
Jory McDaniel: After 17 years of working a variety of shifts and positions in the steel industry, I wanted my day job back. I did electrical and air conditioning work at the steel mill and eventually decided to start my own HVAC business. I had been thinking about this decision for about two years. It was a tremendous leap of faith but I had my final day at the steel mill on a Friday and on the next Monday I was working on my first HVAC job – an 82-unit multi-family project in Mexia. It was me, my truck and my class A combination license. Since that time, Texas Ace Heating & Air has grown like wildfire. We do installation and servicing for new construction, multi-family units, remodels and more for residential, commercial and industrial clients.
MED: Why did you choose to locate your business in Midlothian?
JM: I grew up in the small town of Rio Vista but I have lived in Midlothian with my wife and five kids since 2007. However, I have worked in Midlothian since 1996. Midlothian was an ideal location for my business due to its DFW location, great schools, quality of life and the people here.
MED: You are celebrating your company's five-year anniversary in April 2017. To what do you attribute your company's success?
JM: I am constantly amazed by how fast Texas Ace has grown. We have outgrown two facilities thus far, and are nearly at capacity now. It’s really incredible that our business has grown strictly by word of mouth. We don’t use much social media and we do very little advertising. That said, we offer great customer service and we have great people. I can talk all day about the quality of people we have. I have also worked hard to create a business culture where my employees are happy. I don’t micromanage my company. My employees have freedom to do what they need to do, but I am also big on accountability. I hand-pick all my employees and they have to be just the right fit for this company. This has all given Texas Ace the ability to provide exceptional levels of customer service that are above and beyond the usual.
MED: In your experience, what are some of North Texas' top business advantages?
JM: There is no denying how fast North Texas is growing. Texas Ace serves customers all over the Dallas-Fort Worth metro and our phone is constantly ringing off the hook. The business is here, the location is advantageous and there is a sizable, qualified workforce here, as well.
MED: How would you characterize your experience thus far in Midlothian?
JM: Compared to other cities, Midlothian is easy to work with. This is a very clean, affluent community that still has a small-town culture and feeling. I’m a small-town guy, and I really enjoy this community. There are so many great people here. I can go anywhere and see people I know and sit down and talk with them. The churches, schools, ballparks, stores, restaurants – this town has it all. I haven’t met anybody here I don’t like. The city and community have also been very supportive of my business.
MED: What makes Midlothian an ideal place to do business?
JM: First of all, the growth. The rapid growth here is incredible – from the booming residential market to the commercial development that is currently underway. Also, Midlothian is located on the outskirts of DFW and we can conveniently get to anywhere we need to go. We have an abundance of highways – 287, I-35, 67 and 45, as well as several airports and proximity to all that DFW has to offer. And for employees and their families, Midlothian offers a great quality of life with excellent schools.
MED: What advice would you give to other companies considering locating in Midlothian?
JM: I have always found the city of Midlothian very easy to work with. The city works with companies on a case-by-case basis and will listen to what you need. I have had no challenges with permitting or city inspections because we are all on the same page of doing everything the right way. Be friendly, be humble, provide a great service and, with this community, you will be successful. And remember, there are still a lot of people coming.