Few things can tell a community’s story better than its business residents’ insights. This is why we created the “Why Midlothian?” series.
In this series, Midlothian companies share their experiences, observations and impressions about why Midlothian has proven a great fit for their business needs. We hope their stories will inspire you to consider how you can make something great with us in Midlothian.
A Conversation With … David & Joani Monday, Owners, DJM Plumbing
As owners of Midlothian-based DJM Plumbing, David and Joani Monday are doing something right. After all, they will be celebrating their business’ 10-year anniversary in 2019. Long-time residents of the area, David and Joani both grew up in Midlothian and graduated from high school here. Following a multi-year apprenticeship with a family friend, David opted to start his own plumbing business in 2009. With a background in business management, and extensive welding and plumbing experience, David has ensured DJM Plumbing provides service founded on respect, integrity, and reasonable prices for nearly a decade. A family-owned and -operated business, DJM Plumbing’s employees include two of the couple’s four daughters, as well as a second technician.
As with all industries, change is inevitable. David says his continuing education classes keep him up-to-date on evolving industry technology and changes in state and local codes and laws. Over time, he has seen the introduction of upgraded plumbing materials, more energy-efficient fixtures, and the use of technology in leak detection.
Deeply rooted in Midlothian, David and Joani have seen tremendous change across the rising community. The couple says there were only a few other plumbers in the area and the community was considerably smaller when they started their business, but more plumbing companies have since been attracted thanks to Midlothian’s ongoing commercial and residential development. While the couple anticipates growing their company further, they say DJM Plumbing will always maintain its family atmosphere and close relationships with customers, noting that without happy, satisfied customers, they wouldn’t be in business. Genuine and customer-focused, they are truly a home-grown success story.
For more information, please visit djmplumbing.com.
Midlothian Economic Development: Tell us a little background about DJM Plumbing.
David Monday: We are a family-owned and -operated business. My wife, Joani, and I both grew up in Midlothian and graduated from Midlothian High School. Our second-oldest daughter, Morgan, works in the office with my wife, and our youngest interns with us part-time, as well. Cesar, our second technician, is part-time, but he is a good friend who has been working with us for over 17 years. Our goals for DJM are based on doing our best to honor the Lord by working hard, doing what is best for our customers, and keeping our prices fair and competitive in the market.
MED: Why did you choose to open your business in Midlothian?
DM: Honestly, it wasn’t a choice. Midlothian is our home, and we could not have imagined opening it anywhere else but here.
MED: What made you initially decide to go into a trade?
DM: I grew up on a goat dairy/small farm and have always enjoyed working with my hands and working hard, so after high school graduation, I began welding as a trade. Then one of my friends – whom I grew up with – received his plumbing license and he and his dad, who was a plumber during the time we were growing up, opened a plumbing company together. They continually asked me to come work with them, which I ended up doing for many years while doing my apprenticeship. Once I accumulated my hours, I went to Austin and tested for my Journeyman plumbing license. Heartbreakingly and very sadly, my friend suddenly passed away in a boating accident and his dad decided to downsize quite a bit and move away. My wife and I decided that I would return to Austin and test for my Master plumbing license and open our own plumbing company.
MED: How would you advise high school students when it comes to considering a career in skilled trades?
DM: I went to college part-time, while working, and received an associate degree in business management. At the time, I was maintaining all the computers for the South Dallas district H&R Block offices. That said, I would advise that college isn't for everyone. It wasn’t for me. Our young people really need to examine their hearts and decide what kind of career will make them happy. There are many trades in this country that can provide financial stability without carrying the heavy financial burden of student loans. I am sure there are many of our young folks who would prefer to work outdoors, work with their hands, and their minds. I am not saying college is bad, but as a majority, society says it is for everyone, and I just don’t wholeheartedly agree with that. With goals, hard work, and determination, a skilled trade can provide awesome and limitless opportunities.
MED: You have been in business for nearly 10 years now in Midlothian. How has this community evolved in that time?
DM: We have seen the 287 bypass constructed, Wal-Mart move in, a second middle and high school built, neighborhoods popping up everywhere, and recently the opening of the Kroger center. Midlothian displays signs of growth and prosperity everywhere you look. Even with all the growth, the community of people here still have good hearts and that small-town feel. Originally, the majority of our customer base was friends, family, neighbors, and referrals from them; but thankfully with the growth of Midlothian, our customer base has grown, as well, with new friends, neighbors, and referrals.
MED: How has this community helped grow your business?
DM: The majority of our business is residential repair work, so the population growth has helped us tremendously. We have grown so much through referrals on social media through Facebook and the NextDoor app. We carried a contract with a large box store for many years to maintain a steady flow of work, but through the referrals of our friends and neighbors, we were able to sustain our customer base without the box store earlier this year and terminated our contract with them.
MED: What does Midlothian's progressive growth rate mean for the local business community?
DM: The growth is a great asset for us local businesses and, of course, can grow the customer base tremendously. Our main focus at DJM Plumbing is still retaining repeat customers. Plumbing service will always be a necessity regardless of how the economy is doing. Therefore, remaining fair, honest, and reasonably priced ensures the sustainability of DJM Plumbing for years to come.
MED: What advice would you give to other companies considering locating in Midlothian?
DM: We have grown from a small town into a city now, but still have a small-town feel, so my advice would be to be fair, honest, and operate with high integrity. Midlothian is a wonderful place to lay down roots, build relationships, and build a small or large business.