After months of speculation, Alphabet Inc.’s flagship subsidiary, Google, revealed on July 31, 2018, that it had purchased approximately 375 acres of land in Midlothian, Texas.
"Google has purchased property in Midlothian ... and while we do not have a confirmed timeline for development for the site, we want to ensure that we have the option to further grow should our business demand it," said Andrew Silvestri, Google's head of public policy and community relations for the central U.S. region, in a prepared statement.
The news was an exciting development for the upscale bedroom community situated just 26 miles south of Dallas-Fort Worth. A quiet, semi-rural city of 37,000, Midlothian has grown steadily over the past several years and is capturing the interest of commercial developers and brokers across a variety of industries.
Aside from Google’s offices in Austin, this acquisition marks the company’s first major land purchase in the Lone Star State.
While Google has not officially said what it intends to do with the land, evaluation of prior projects elsewhere points to the possibility of a future data center. Google is currently constructing its newest data center in Clarksville, Tenn., which was originally announced in December 2015.
In an exclusive interview with The Leaf-Chronicle after the Clarksville groundbreaking, company officials stated that Google constantly updates its designs and there is no cookie-cutter methodology to its expanding network. They also said that, with each data center it opens, the goal is to do more with the very latest technology.
The data center landscape is a dynamic and rapidly shifting environment contingent on increases in cloud computing, e-commerce, technology advances, global demand, and more. According to industry data, Dallas-Fort Worth has consistently been one of the top three most active data center markets in the United States.
In fact, according to the Data Center Outlook – 2018 presented by real estate services firm Jones Lang LaSalle (JLL), Dallas-Fort Worth had a 2017 year-end absorption rate of 43.0 MW with particularly strong demand from enterprise end-users associating their requirements with tech refreshes.
Larry Barnett, president and CEO of Midlothian Economic Development, said that data center site decisions are typically driven by important infrastructure criteria.
“Data centers require an abundant amount of electricity and other critical infrastructure such a roads, water, and sewer,” said Barnett. “Midlothian offers the perfect intersection of these types of infrastructure and other utilities. We also offer room to grow thanks to our RailPort Business Park and Midlothian Business Park.”
While much remains to be seen, Google’s site decisions have historically proven to be a tremendous spark for further development in the communities in which the internet icon has a presence. The Google allure is undeniable.
What follows is often a domino effect of prospect calls and subsequent business development thanks to the sheer interest generated by a single Google decision.
A well-respected global business leader, Google has proven itself an environmentally conscious, economically influential, community-supportive business partner whose positive impacts extend far beyond the boundaries of its campuses.
In short, when Google comes to town, it’s a really great day.