Few things can tell a community’s story better than its business residents’ insights. This is why we created the “Why Midlothian?” series.
In this series, Midlothian companies share their experiences, observations and impressions about why Midlothian has proven a great fit for their business needs. We hope their stories will inspire you to consider how you can make something great with us in Midlothian.
A Conversation With … Keith Moore, Owner/Operator, Chicken Express, Midlothian, TX
“Midlothian is definitely a no-brainer.”
Launched by Richard and Nancy Stuart in 1988, Mineral Wells, Texas-based Chicken Express has been satisfying customers with its superb service, delicious fried chicken, mashed potatoes, corn, sweet tea, and more. The fresh chicken that’s marinated and dipped in a secret batter mix can be enjoyed at regional franchise locations throughout the South. With more than 200 restaurants, Chicken Express has developed a solid reputation and a loyal following. To learn more, visit www.chickene.com.
Midlothian Economic Development: Tell us a little about your business?
Keith Moore: At Chicken Express, we are well known for having the absolute best-tasting chicken tenders and sweet tea anywhere. I have been in the chicken business for about 18 years now.
MED: Why did you choose to locate your company in Midlothian?
KM: In 2000, the opportunity arose to build a store in Midlothian. We had noticed a void of good quick-serve chicken restaurants in the area, so when we saw the old Golden Chick building go up for sale there on Avenue G, we jumped at the opportunity. Since then, sales have more than doubled with about 70 percent of that growth being in the last five years. Because of this explosion of growth, we are bursting at the seams in our smaller, somewhat-outdated building prompting us to move to our new proposed location further down the road. We keep between 30 to 35 employees at any given time.
MED: How would you describe your experience working with the city of Midlothian?
KM: Working with the city of Midlothian has been a breath of fresh air. I have built/remodeled 10 stores in 10 different cities and Midlothian has been the easiest and most welcoming city I have worked with. Most of the other cities seem to overload you with strict regulations that make it feel like they would rather you not build in their city in the first place, whereas with Midlothian, I have felt like I am being welcomed rather than opposed.
MED: How has your experience been with the Midlothian community/customers?
KM: As far as the community goes, we have felt the same level of acceptance. We have some of the most dedicated customers around, many of whom come through on a daily basis. The local schools have been so kind as to welcome us into their events. We donate "igloos" of tea for school events such as football games, basketball games, etc., to be sold for pure profit. This lets us help out the community in a way much more effectively than just donating money for ads.
MED: What advice would you give companies considering locating in Midlothian?
KM: We would highly recommend businesses to move to Midlothian. As I said before, the city of Midlothian is very easy to deal with and the community is growing by leaps and bounds. Establishing your company in the community of Midlothian is definitely a no-brainer.